If you are trying to grow your company’s brand presence, it all comes down to how you can market yourself. Which form of marketing is the most effective?
Let’s look at the numbers.
Approximately 87% of companies today use video marketing. It’s possibly the most important type of marketing that you can do today, and companies with their eyes on the ball are investing heavily in it.
After understanding the advantages, you can then use some video marketing tips that will make a difference.
The information below will teach you all about the major benefits of video marketing.
1. People Prefer Video Content
Video content is useful because it’s the source of media with the largest potential audience.
More than 500 million people watch Facebook video content daily, and more than 300 hours of video content are uploaded to YouTube each minute of every day.
There are several reasons that people prefer video content today. It’s easy to stream on just about any device. People also don’t have big attention spans today, and video is a low-attention investment form of media.
Video marketing for businesses can bring in new customers both in the form of direct advertising and by creating content that builds a following.
2. They Allow You to Express Yourself
Another one of the benefits of video advertising is that it’s easy to express your brand personality, tone, and quirks with video.
With access to a production studio and artistic directors, your content can stand toe-to-toe with anything on the web. You can choose to be funny, informative, emotional, or any other form of expression that you choose to create.
It all translates well on video, and you can back it up with text, animation, music, and more.
3. YouTube Is a Massive Search Engine
When you’re growing a business, Search Engine Optimization (SEO) is crucial. You can get more people on your side when you take advantage of the massive traffic that Google gets.
You can accomplish this by publishing to YouTube since it is a Google subsidiary and shows up prominently on results pages.
More than 30 million people visit YouTube every single day. Something as simple as opening up a YouTube channel will help you grow your following and get more traffic each day.
4. You Can Generate Ad Revenue
Publishing video content also helps you build another stream of income in the form of ad revenue. This is one of the biggest video marketing trends today, particularly when publishing on YouTube.
You can also generate ad revenue by publishing videos on Facebook, Instagram, and other social media outlets. Since people love video content, it’s easy to splice commercials and clickable ads into your content so that you get paid for it in the process.
5. It Can Get You More Sales
More attention to your brand can mean more sales for your company. By putting out quality video content that people appreciate, they will be more likely to buy something from you.
The best marketing penetrates people’s defenses and makes them want to do business with you. This will lead to some conversions so that you can generate more revenue each quarter.
6. Video Content Builds Retention and a Following
By putting out video content, it’s easy for you to captivate an audience for the long term. People that love your video work will want to follow everything that you put out, which gives you a bigger payoff over the years.
These platforms also make it easy to track and analyze your following, so that you understand what part of the world enjoys you most, their demographics, how much time they spend engaging with your video content, what brought them to your video content, and more.
Once you have this following in place, you can also get them to opt-in to your e-mail list, Patreon, or any other outlet that furthers your ability to market to them.
7. People Love Engaging With and Sharing Video Content
Since video content gets a lot of attention, it also gets a lot of shares. People love sharing this content with their friends and family whenever they find something useful or entertaining.
Some of the best content on YouTube is straightforward how-to videos that teach people how to do things. You can get massive shares for this since it solves problems with people from all sorts of different backgrounds.
Video content also generates a lot of comments, so that you understand how people are receiving your message. They also have the option to like the content or follow your channel.
8. You Can Pack a Lot of Info in a Little Bit of Time
Video content is also helpful because it lets you do a lot with a little. Even in as little as a minute and a half, you can pack the content with bullet points of information and visual examples of what you’re trying to express.
This gives you a greater ROI on efficiency and doesn’t waste the time of your viewer.
The Benefits of Video Marketing
Knowing the benefits of video marketing will help you to use it more effectively. It is the type of media that transcends brands and industries and can give you a leg up on your competition while solidifying your business.
San Francisco Media Group offers the video production services, broadcasting tools, media training, and other assistance needed to market your company. Get in touch with us on our website or call us at (415)434-1027.