Did you know that 74% of marketers say video has a better ROI than static content?
Video typically draws more attention and drives better results, but it can be hard to pull off. There are a lot of moving parts to video. If you’re a brand looking to create video content, it can be easy to focus so much on production that you forget about the big role that outfits can play in your presentation and content.
Whether you’re creating a video in-house for your company, or appearing in a television segment, it’s imperative that you give off a professional look.
Not only is the camera unforgiving, but certain colors and patterns can be problematic.
Don’t let your outfit steal show in all the worst ways. Keep reading to find out some of the secrets you can leverage to put together a professional TV look.
Choose Your Colors With Care
One of the most important tips for creating a professional television look is to choose colors with care.
Black and white tend to be harsh on most people, and these contrasting colors can play havoc with studio lighting. If you do want to incorporate black or white, try to keep these colors away from your face. You can also opt for off-whites, dark blues, and dark greys if you want to create contrast.
Nudes can be another no-go. Nude colors that match your skin tone too closely can wash you out, make your prominent facial features disappear, and even give the illusion that you aren’t wearing anything. Which is, of course, not a very professional look.
As far as saturated colors go, big areas of bright red can “bleed” on camera, and a bright green shirt (especially if it’s shiny) can cast a reflection onto your face and give you a sickly green complexion.
Very light-colored t-shirts can make it hard to hide your microphone, and bright white undershirts can show through under studio set-ups and strong lights.
Blues, magentas, greys, and pastels tend to show up well on camera. Jewel tones are also a winner, as they are colorful without being overly bold or harsh and tend to suit most people.
Besides these specific tips, the best general rule of thumb is to pick colors that compliment your skin tone and that you feel comfortable wearing.
Avoid Busy Patterns
Another guideline for professional TV looks is to avoid busy, fine, or sharp patterns. Very busy patterns and thin stripes can distort on camera, and even create the illusion of vibrating. This can be distracting and off-putting to the viewer.
Solid colors are usually the most camera-friendly. If you don’t look good in solid colors, you can try layering pieces to help add dimension to your outfit.
Don’t Go for an All-Baggy Silhouette
An additional no-go for a professional TV look is overly baggy pieces. There are some instances where a baggy piece can add interest and personality to an outfit. However, baggy clothes can quickly transform from cool and trendy to sloppy and slouchy as soon as they’re in front of a camera.
Research shows that 55% of first impressions are made by what people see. The last thing you want is for viewers to see you or your brand as sloppy.
If you do want to wear a baggy piece, make sure it’s not too oversized and pair it with tailored pieces to create balance.
If you don’t want to take any chances, we’d advise you stick to all-tailored pieces that aren’t overly tight but provide structure. Structured garments always give a professional look and are usually the most flattering on camera.
Be Smart About Trends
If you’re aiming to look current and not stuffy, it’s easy to think you have to rock all the latest trends in your TV appearance. However, if you want to create a professional look, this isn’t usually a good idea. Not only can this look cheap and try-hard, but it can also date the video.
Professional outfits aren’t faddy, instead, they tend to veer towards classic lines. But, this doesn’t mean you can’t add some current styles to your television look.
By combining professional fashion with one or two trendy items, you can create a look that’s both timeless and of the moment.
If you’re appearing on TV or in a video, it’s usually a good idea to go longer with socks and skirts, and higher with necklines.
If you’re wearing socks and long pants, opt for a knee-length sock. This will eradicate any chance of your hems sliding up when you cross your legs and showing an awkward bit of leg skin.
As far as skirts and low necklines go, it’s very easy for an outfit to look 100% PG in front of the mirror, but suddenly start looking a little racy as soon as you sit down in front of a camera.
So play it safe and opt for an extra inch or so of neckline and hemline when putting together professional outfits for TV.
Makeup Is a Must
Under natural lighting, there’s no need for anybody to wear makeup if they don’t feel like it. Unfortunately, studio lights can be very aggressive on the face.
To combat this, it’s usually a good idea to apply a minimal amount of makeup before heading on set. You don’t have to cake it on, but a light touch of BB cream, foundation, or tinted moisturizer can make all the difference.
If you’re worried about looking tired and washed out, you can also opt for some undereye concealer or a very light touch of blush. Keep eye makeup neutral as bright colors can be distracting.
Utilize Hair Spray for a Professional Look
When it comes to creating a professional look on TV, hairspray can be a great tool. Nothing highlights flyaway hairs like studio lights and the camera.
The last thing you want while doing a TV performance is unruly hair that sticks out in all the places you don’t want it to. What’s more, loose, stray hairs can also play havoc with a green screen.
A light application of hairspray can keep those wayward strands in place and let you focus on your presentation.
Do You Need Production Services?
Appearing on TV or in video can be a nerve-wracking experience. But, now that you know how to create a professional look, you can go forth and present yourself with confidence.
Are you creating videos in-house? If so, this can add to the stress of the event. Video production is an involved process, and most brands don’t have the resources at hand in-house to easily create professional video.
This is why we exist. Here at San Francisco Media Group, we offer a wide range of video production services and studio set-ups to meet your needs. We guarantee seamless professional results.
Contact us today to discuss your video production needs.