The internet’s rapidly growing footprint has changed the way we connect with others. Entrepreneurs in rural communities have unparalleled access to metropolitan business leaders. Current events have ripple effects across global cultures.
Few things amplify that sense of connectedness more than livestream production. When your company goes live online, it accesses a wider audience while creating a sense of urgency and novelty that viewers can’t resist.
In the wake of virtual-only events, many businesses have returned to in-person events and abandoned the virtual option. We’re here to explain why professional live streaming is crucial for today’s events. Read on for more.
Reaching a Wider Audience
We’ve seen a lot of headlines about audience eagerness for in-person events. Take this report from Hospitality Net, for example. The focus is on the 70% of people who no longer want to attend events virtually, but what about the 30% who do?
Having the option of tuning into a live stream makes your event accessible to people who:
- Can’t or don’t want to travel to attend
- Have multiple obligations to juggle the day of your event
- Avoid crowds for health-related reasons
- Simply prefer tuning into events from home
Plus, offering a live stream of your event takes advantage of impulsivity. Considering how many people will decide to tune in last minute, you stand to increase your audience by far more than 30%.
Tapping Into Engagement
Live streaming brings the concept of social presence theory to new heights. If you’re not familiar with social presence theory, it has to do with the way we perceive coexistence and connection in virtual spaces.
Live streaming maximizes that sense of social presence primarily by allowing for real-time engagement online. However, when you’re trying to set up a live stream production alone, you may not have the attention or resources for things like live chat features or Q & A’s.
With the help of a professional live stream production company, you can rest assured that the technical side of things is taken care of. This frees up your team to focus on event interaction, including with those who are attending virtually.
Holding Attention Longer
Modern consumers gravitate toward experiential marketing because of the novelty and temporality it provides. Being part of something that’s happening in the moment allows consumers to feel:
- Connected to other attendees
- Like they’re part of something exclusive
- Changed by the unique experience of a live event
The same desires seem to influence the viewership of video footage. According to Tech Report, 42% of Americans watch live-streamed footage and spend 27% longer watching a livestream than pre-recorded content.
Without that sense that they could just pause and continue later, live stream viewers stay tuned in longer. This gives you more time to get your message across and increases your influence over your virtual audience’s opinions and decisions.
Increasing Revenue Streams
When contemplating hiring professionals for live streaming, many business owners question the cost-effectiveness of doing so. One of the many benefits of live streaming is the potential for increased event revenue opportunities.
With professional live streaming, you can increase revenue through:
- Increased event ticket sales
- Increased event-specific sales
- Direct monetization via third-party sponsorships and ad spots
Increasing audience engagement can also have a long-term impact on revenue. High-quality live streams of your events can enhance brand awareness and reputation. The more people interact with your business and trust your professionalism and perspective, the more likely they are to trust your products or services.
High-Quality Sound and Videography
Can you simply grab your iPhone and start live streaming on social media platforms to tap into all the benefits we’ve discussed so far? The short answer is, not really.
As live streaming has taken off in the last decade or so, viewers expect quality, especially coming from businesses of caliber. Things like grainy footage, poor lighting, and muffled audio are more likely to frustrate viewers than captivate them.
Our professionals will scope out your event venue to create an optimal technical setup, from lighting to mic and camera locations. We’ll conduct A/V testing before your event starts to make sure your sound and videography quality never wavers.
Smooth Broadcasting
The quality of your equipment isn’t the only thing that can impact the quality of your live stream production. A one-size-fits-all approach to broadcasting can create disruptions for viewers. These disruptions include:
- Frequent buffering
- Video crashing
- Asynchronicity of audio and video
Once again, modern viewers have high expectations (and limited patience). If they can’t watch your event’s live stream without constant issues, they’re likely to close the link.
Live streaming professionals use encoded software and hardware to avoid these problems. Our feeds adjust to the WiFi speed of each user on their end. That means that no matter how fast or slow their connection, they can enjoy your broadcast with limited lagging.
Access to Professional Soundstages
Many of our clients need virtual event spaces with more versatility and video optimization than the typical venue can offer.
That’s why we offer all clients access to our three studio spaces, all of which are designed to accommodate the unique needs of digital event planning.
Do you need a green screen or cyclorama wall to add visual effects to your livestream? Do you want to shoot from multiple locations without spending a ton of time on set changes? We can make this happen on our professional soundstages.
Call San Francisco Media Group for Livestream Production
It may seem like the media has moved on to an in-person-only approach to events. The truth is that by ditching a virtual option, you’re missing out on a huge portion of your audience. Plus, releasing video footage of an event after the fact won’t have the same impact as streaming it live.
San Francisco Media Group is one of the city’s most trusted livestream production companies. With 30 years of experience, we’ve been in the live-streaming business far longer than most of our competitors. We don’t follow trends; we set them.
To learn more about our live-streaming packages, approach, and pricing, contact us today.
